My role in designing the visual concept for Mondeléz and the Canadian Olympic Committee's "Win A Trip" contest to the Paris 2024 Olympic Games was pivotal. Leveraging my expertise in branding and creative direction, I collaborated closely with both teams to develop a visually captivating concept. By seamlessly integrating Mondeléz's brand identity with the spirit of the Olympics, I crafted compelling visuals that captured the excitement of the event and enticed consumers to participate, resulting in an engaging and impactful cross-promotional campaign.