GOGOSQUEEZ Activation
For the “GoGoTour” summer promotional activation, the design focused on creating a vibrant and interactive experience that resonated with families. Bright colors, playful imagery, and engaging activities were incorporated to evoke the brand's fun and wholesome image. Implementation involved setting up pop-up booths at popular family destinations like parks and beaches, where attendees could sample products, participate in games, and win prizes. Social media played a significant role, with hashtags and user-generated content driving online buzz. Overall, the activation aimed to reinforce brand loyalty while fostering memorable moments for consumers during the summer season.
project role:
Experiential strategy and design
3D modelling
Visual concept design
Video design and production
Social media concept and development