EV consumer decision matrix
Based on current consumer trends I created an online interactive decision-making logic tree to help navigate the electric vehicle landscape. Tailored specifically for EV enthusiasts, this intuitive tool simplifies the selection process. Users can explore a range of models, compare features, and prioritize preferences, including range and charging capabilities to performance and sustainability effortlessly.
project role:
Conceptual strategy
User experience design
User interface concept design
Art direction
Photographic direction
Team management