To coincide with their retail rebranding, Maple Leaf Foods wanted to engage consumers on their corporate site through a series of narratives that expressed their ambition to be the worlds most sustainable protein company. 

In contrast to a traditional user flow, we implemented a full-screen image matrix on the home page that would direct the user to one of nine meaningful and timely blog posts. An engaging narrative based approach allowed the client to successfully direct their messaging at the point of initial engagement with their consumer.

Built on a Wordpress platform, the site would be entirely administered by the client. To maintain the functionality and design of the site we developed and implemented an initial training course and maintained a continuing education relationship for several months post-launch.